Virtual museums,as an emerging approach to art dissemination,are changing people's perception and experi-ence of art and cultural heritage.They can offer interactive experiences,immersive art atemosphere,and personalized commu-nication.Hence,the new type of museums greatly enriches the audience's artistic experience,and broadens the channels of art dissemination.As a result,the effectiveness of art communication is enhanced,and the inheritance and exchange of cultural heritage are promoted.
关键词
艺术传播/观众体验/虚拟博物馆/张大千
Key words
art communication/audience experience/virtual museums/ZHANG Daqian
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