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算法时代思想政治教育话语创新面临的挑战与出路

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算法传播所带来的挑战要求思想政治教育话语实现创新性发展.在算法时代,算法传播主体的智能化冲击了思想政治教育话语的引导力,传播内容的个性化稀释了思想政治教育话语的吸引力,传播方式的感性化凸显了思想政治教育话语的局限性,传播渠道的多维化消解了思想政治教育话语的独特性.因此,思想政治教育话语创新必须充分考察算法传播特征及其规律,在培养算法素养的话语创新主体中增强话语的引导力,在构建学科特色鲜明的话语内容中增强话语的解释力,在创设生动活泼的话语表达方式中增强话语的感染力,在打造多元联动的话语传播渠道中增强话语的凝聚力.
The Challenges of Discourse Innovation of Ideological and Political Education in the Algorithmic Era and Their Solutions
Four challenges brought by algorithmic communication require innovative development in the discourse of ide-ological and political education(DIPE).Firstly,in the algorithmic era,the intelligence of algorithmic communication subjects challenges the guiding power of DIPE.Secondly,the personalization of communication content decreases the attractiveness of DIPE.Thirdly,the emotionalization of communication highlights the limitations of DIPE.Fourthly,the diversification of com-munication channels undermines the uniqueness of DIPE.Therefore,the characteristics and rules of algorithmic communication must be fully considered in the innovation in DIPE.Accordingly,the guiding power of discourse can be enhanced by cultivating discourse innovators with solid algorithmic literacy,the explanatory power of discourse is strengthened by constructing dis-course content with distinct disciplinary characteristics,the influencing power of discourse is improved by creating lively dis-course expression methods,and the cohesion of discourse is promoted by establishing diverse and interconnected communica-tion channels.

the algorithmic eraidological and political educationdiscourse innovation

陈振媚

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同济大学 马克思主义学院,上海 200092

算法时代 思想政治教育 话语创新

2024

内江师范学院学报
内江师范学院

内江师范学院学报

影响因子:0.299
ISSN:1671-1785
年,卷(期):2024.39(9)
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