马边高山茶产业创新发展对策研究
Research on Innovation and Development Countermeasures of High Mountain Tea Industry in Mabian
柏清怡 1陈洋 1王婷 1李栏 1寇秋云 1郭晓黎1
作者信息
- 1. 乐山师范学院,四川 乐山 614000
- 折叠
摘要
马边的高山茶产业具有巨大的发展潜力,利用SWOT分析法,通过深入分析马边县茶产业发展现状及存在的问题,从打造特色茶园区、提高品牌影响力、加大开拓线上市场等方面,提出了一系列创新发展策略,以期为马边高山茶产业的可持续发展提供重要参考.
Abstract
The high mountain tea industry in Mabian has great potential for development.Through in-depth analysis of the develop-ment status and existing problems of the tea industry in Mabian County through SWOT analysis,a series of innovative development strategies are proposed from the aspects of building characteristic tea gardens,improving brand influence and expanding online mar-ket,with a view to providing important references for the sustainable development of high mountain tea industry in Mabian County.
关键词
高山茶/茶产业/SWOT分析法/马边县Key words
high mountain tea/tea industry/SWOT analysis/Mabian County引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据