"井冈山"农产品区域公用品牌绿色营销策略探究
Research on Green Marketing Strategy of''Jinggangshan''Agricultural Products Regional Public Brand
阳欢1
作者信息
- 1. 吉安职业技术学院,江西 吉安 343000
- 折叠
摘要
从"井冈山"农产品区域公用品牌绿色发展现状入手,分析了"井冈山"农产品区域公用品牌绿色营销策略中存在的问题,探寻了"井冈山"农产品区域公用品牌的绿色营销策略,以促进井冈山农产品的绿色发展,提升区域农产品品牌竞争力.
Abstract
Starting from the green development status of"Jinggangshan"agricultural products regional public brand,this paper ex-plored the problems existing in the green marketing strategy of"Jinggangshan"agricultural products regional public brand,and put forward corresponding strategies for the green marketing,so as to promote the green development of Jinggangshan agricultural prod-ucts and enhance the competitiveness of regional agricultural products brand.
关键词
"井冈山"农产品/区域公用品牌/绿色营销Key words
"Jinggangshan"agricultural products/regional public brand/green marketing引用本文复制引用
出版年
2024
NETL
NSTL
万方数据