Research on Innovative Marketing Strategies for Rural Tourism in Ethnic Regions of China—Take Tianzhu Tibetan Autonomous County as an Example
Because of its unique natural scenery and rich folk culture,ethnic areas have become popular destinations for rural tour-ism,but tourists are not only satisfied with simple sightseeing,but also pay more attention to experience,leisure and vacation.There-fore,rural tourism in ethnic areas should constantly innovate marketing strategies to meet the diversified needs of tourists.Taking Tianzhu Tibetan Autonomous County as the research object,this paper discussed its rural tourism from the perspective of sustainable development theory,in order to provide reference for other ethnic areas and promote the development of local economy.
ethnic regionsrural tourismmarketing strategyTianzhu Tibetan Autonomous County
NETL
NSTL
万方数据
