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融媒体时代下农业媒体助推乡村振兴的路径研究

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融媒体时代,农业媒体在推动乡村振兴中迎来了新的机遇与挑战.一是政策支持、市场需求和技术创新为农业媒体提供了前所未有的发展机会;二是内容创新、技术应用和市场竞争等挑战也不容忽视.为了更好地服务于乡村振兴,提升农业农村的影响力和竞争力,在阐述农业媒体在乡村振兴中的作用和意义基础上,通过分析农业媒体在融媒体时代下促进乡村振兴的机遇和挑战,从立足自身特色、紧跟新形势、掌握新技术、创新传播形式等方面,探讨了农业媒体助推乡村振兴的路径.
Research on the Path of Agricultural Media Promoting Rural Revitalization in the Era of Financial Media
In the era of media integration,agricultural media has ushered in new opportunities and challenges in promoting rural revi-talization.On the one hand,policy support,market demand and technological innovation provide unprecedented development oppor-tunities for agricultural media.On the other hand,challenges such as content innovation,technology application and market competi-tion cannot be ignored.In order to better serve rural revitalization and enhance the influence and competitiveness of agriculture and rural areas,on the basis of elaborating the role and significance of agricultural media in rural revitalization,this paper analyzed the opportunities and challenges of agricultural media in promoting rural revitalization in the era of integrating media,and focused on its own characteristics,keeping up with new situations,mastering new technologies and innovating communication forms.The path of promoting rural revitalization by agricultural media was discussed.

agricultural mediafinancial mediarural revitalizationpaths

关颖、韩葆颖

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山西省农业机械发展中心,山西 太原 030002

农业媒体 融媒体 乡村振兴 路径

2024

农业技术与装备
山西省农业机械化技术推广总站 山西省农业技术推广站 山西省农业生态环境建设总站

农业技术与装备

影响因子:0.132
ISSN:1673-887X
年,卷(期):2024.(6)