Research on Strategies and Practices of Rural Live E-commerce to Assist Rural Revitalization in Guangxi
Through in-depth analysis of the development status of Guangxi rural live streaming e-commerce industry,the pain points and difficulties in brand effect,large-scale standardized production,and promotion strategies were analyzed.Targeted measures and suggestions were put forward to strengthen the brand construction of agricultural products,set up a characteristic e-commerce pio-neer park,build a trinity of"village collective economic organization+vocational industry college+e-commerce platform"e-com-merce operation business community,strengthen infrastructure construction,cultivate and support e-commerce talents,so as to pro-mote the high-quality development of Guangxi rural live streaming e-commerce industry.To make greater contributions to promoting rural revitalization.