首页|广西农村直播电商助力乡村振兴的策略与实践研究

广西农村直播电商助力乡村振兴的策略与实践研究

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农村直播电商已经成为推动广西乡村振兴的重要途径之一.通过深入分析广西农村直播电商产业发展现状,剖析在品牌效应、规模化标准化生产、推广策略等方面存在的痛点与难点问题,提出加强农产品品牌建设、设立特色电商创业园、打造"村集体经济组织+职业产业学院+电商平台"三位一体的电商运营事业共同体、加强基础设施建设、培育和扶持电商人才的对策建议,以促进广西农村直播电商产业高质量发展,为促进乡村振兴做出更大贡献.
Research on Strategies and Practices of Rural Live E-commerce to Assist Rural Revitalization in Guangxi
Through in-depth analysis of the development status of Guangxi rural live streaming e-commerce industry,the pain points and difficulties in brand effect,large-scale standardized production,and promotion strategies were analyzed.Targeted measures and suggestions were put forward to strengthen the brand construction of agricultural products,set up a characteristic e-commerce pio-neer park,build a trinity of"village collective economic organization+vocational industry college+e-commerce platform"e-com-merce operation business community,strengthen infrastructure construction,cultivate and support e-commerce talents,so as to pro-mote the high-quality development of Guangxi rural live streaming e-commerce industry.To make greater contributions to promoting rural revitalization.

rural areaslive streaming e-commercerural revitalization

陈莹

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广西社会科学院,广西壮族自治区 南宁 530031

农村 直播电商 乡村振兴

广西哲学社会科学规划研究课题广西教育科学"十四五"规划2022年度专项课题

22FJY0372022ZJY2973

2024

农业技术与装备
山西省农业机械化技术推广总站 山西省农业技术推广站 山西省农业生态环境建设总站

农业技术与装备

影响因子:0.132
ISSN:1673-887X
年,卷(期):2024.(7)