This paper analyzed and discussed the problems and strategies of college students returning home to start e-commerce businesses under the background of rural revitalization,in order to encourage college students to start e-commerce businesses and thus accelerate the development of rural economy.
关键词
乡村振兴/大学生/返乡创业/农村电商/创业问题
Key words
rural revitalization/college students/return home to start a business/rural e-commerce/entrepreneurial problem