Current Situation and Countermeasures of Rural E-commerce Development under Rural Revitalization Strategy
Rural E-commerce plays an important role in helping rural revitalization,consolidating poverty alleviation achievements,and promoting common prosperity.However,China's rural E-commerce faces problems such as lack of professional talents,lagging brand construction,imperfect logistics and distribution system,serious product homogenization,and limited financing channels.Based on this,from the aspects of strengthening talent training,expanding brand effect,improving logistics system,promoting prod-uct differentiation and broadening financing channels,this paper discussed the countermeasures and suggestions to promote the high-quality development of rural e-commerce.
rural revitalizationrural E-commercereturn home to start a businessrural economy