Based on the development background and status quo of Zhangzhou cultural tourism industry,this paper expounded the impact of consumer demand,digital technology and data mining analysis ability on the high-quality development of Zhangzhou cul-tural tourism industry.From the aspects of policy background,digital marketing means,digital cultural tourism product development and tourist consumption experience,this paper discussed the path of digital technology enabling the high-quality development of Zhangzhou cultural tourism industry.It is proposed that we should pay more attention to data operation,use big data technology to in-novate cultural and tourism products,precision marketing,and coordinate and integrate industrial chain resources.
digital technologycultural tourism industryhigh-quality developmentdigital operationZhangzhou City
NETL
NSTL
万方数据
