数字技术赋能漳州文旅产业高质量发展路径研究
Research on the High-quality Development Path of Zhangzhou Cultural Tourism Industry Empowered by Digital Technology
蔡映珍 1秦通辉1
作者信息
- 1. 漳州科技学院商学院,福建 漳浦 363202
- 折叠
摘要
介绍了漳州文旅产业发展背景、发展现状,阐述了文旅消费需求、数字技术和数据挖掘分析能力对文旅产业高质量发展的影响,从关注政策背景、数字化营销手段、数字文旅产品开发、游客消费体验等方面,探讨了数字技术赋能漳州文旅产业高质量发展的路径,提出要进一步重视数据化运营,利用大数据技术创新文旅产品,精准营销,协同整合产业链资源等建议.
Abstract
Based on the development background and status quo of Zhangzhou cultural tourism industry,this paper expounded the impact of consumer demand,digital technology and data mining analysis ability on the high-quality development of Zhangzhou cul-tural tourism industry.From the aspects of policy background,digital marketing means,digital cultural tourism product development and tourist consumption experience,this paper discussed the path of digital technology enabling the high-quality development of Zhangzhou cultural tourism industry.It is proposed that we should pay more attention to data operation,use big data technology to in-novate cultural and tourism products,precision marketing,and coordinate and integrate industrial chain resources.
关键词
数字技术/文旅产业/高质量发展/数据化运营/漳州市Key words
digital technology/cultural tourism industry/high-quality development/digital operation/Zhangzhou City引用本文复制引用
出版年
2024
NETL
NSTL
万方数据