Research on the High-quality Development Path of Zhangzhou Cultural Tourism Industry Empowered by Digital Technology
Based on the development background and status quo of Zhangzhou cultural tourism industry,this paper expounded the impact of consumer demand,digital technology and data mining analysis ability on the high-quality development of Zhangzhou cul-tural tourism industry.From the aspects of policy background,digital marketing means,digital cultural tourism product development and tourist consumption experience,this paper discussed the path of digital technology enabling the high-quality development of Zhangzhou cultural tourism industry.It is proposed that we should pay more attention to data operation,use big data technology to in-novate cultural and tourism products,precision marketing,and coordinate and integrate industrial chain resources.
digital technologycultural tourism industryhigh-quality developmentdigital operationZhangzhou City
NETL
NSTL
万方数据
