Internal Logic,Core Elements and Empirical Evidence of Sports Events Consumption
Sports events serve as a crucial engine for unlocking the potential of residents'sports consumption.By defining the concept of sports event consumption,this study elucidates the internal logical relationships among the stakeholders,objects,and environments involved in such consumption.Utilizing existing data on sports event consumption as empirical evidence,this paper distills the core elements influencing sports event consumption and identifies its bottlenecks.Addressing issues such as mismatches between supply and demand for sports event products and services,barriers to expanding core consumption,low integration levels of sports event resources,and limited development of related consumer linkages,we propose strategies to enhance sports event consumption.It is essential to optimize not only the quantity but also the structure and quality of products and services associated with sports events while promoting an expansion in core consumption scales.Furthermore,it is proposed to effectively integrate both tangible conditions and intangible resources at venues ao as to stimulate related sporting expenditures;and establish a sound system for organizing sports events and better leverage their role in leading and driving overall consumer engagement.This work aims to clarify pivotal starting points for developing sports event consumption while providing theoretical support and practical foundations for fostering sustainable growth in this sector.
sports eventssports consumptionevent consumptionexpand domestic demandsports industry
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