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我国户外运动产业:兴起、发展态势与实施路径

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户外运动产业是指以自然环境形成的场地设施为载体、以市场机制配置户外运动资源、推动户外运动进入市场而形成的产业形态,是新时期体育产业发展的重要组成部分.发展户外运动产业是践行"两山理念"的有力举措、推动体育产业高质量发展的主要抓手、满足人民美好生活体育需要的重要力量.现阶段,我国户外运动产业政策不断出台、市场主体不断壮大、产品供给不断丰富、消费基础不断夯实,但也存在着户外运动产业的政策体系与监管制度尚未建立、人才培养体系与现代产业体系尚未形成、标准化与统计体系尚未制定、有效供给与有效需求尚未匹配等问题.鉴于此,需要加强户外运动产业政策供给、夯实户外运动产业发展基础、壮大户外运动市场主体、促进户外运动产业供需匹配,以推动户外运动产业发展.
The Outdoor Sports Industry in China:Rise,Development Trend,and Implementation Path
The outdoor sports industry refers to the industrial form formed by taking the venues and facilities formed by the natural environ-ment as the carrier,allocating outdoor sports resources through the market mechanism,and promoting outdoor sports to enter the market.It is an important part of the development of the sports industry in the new era.The development of outdoor sports is a powerful measure to imple-ment the"two mountains concept",a major means to promote the high-quality development of the sports industry,and an important force to meet the people's sports needs for a better life.At this stage,China's outdoor sports industry policies are constantly introduced,market players are growing,product supply is constantly enriched,and the consumption base is constantly consolidated.However,there are also prob-lems such as the policy system and supervision system of the outdoor sports industry has not been established,the talent training system and the modem industrial system have not been formed,the standardization and statistics system has not been formulated,and the effective supply and effective demand have not been matched.In view of this,it is necessary to strengthen the policy supply of the outdoor sports industry,consolidate the development foundation of the outdoor sports industry,expand the main body of the outdoor sports market,and promote the matching of supply and demand in the outdoor sports industry to promote the development of the outdoor sports industry.

sports industryoutdoor sportoutdoor sports industryhigh quality development

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上海体育学院经济管理学院,上海 200438

体育产业 户外运动 户外运动产业 高质量发展

国家社科基金青年项目

20CTY007

2024

南京体育学院学报
南京体育学院

南京体育学院学报

影响因子:0.437
ISSN:2096-5648
年,卷(期):2024.23(1)
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