On the Strategic Direction of Shanghai's Construction of International Sports Trade Center with Chinese Characteristics:Based on the Analysis of Competition,Copyright and Transfer Market
Absrtact:In recent years,Shanghai has issued a series of strategic plans and policy measures to promote the reform and innovative develop-ment of sports industry,however,the research on the construction of International Sports Trade Center is still in the initial stage.Based on the"Factor endowment theory"and"Comparative advantage theory"of international trade,combined with the history and experience of World Fa-mous International Sports Trade Center,based on the experience and advantages of building an international sports trade center in Shanghai,using PEST analysis,literature review and case study,this paper analyzes the internal and external environment of building Shanghai into an international trade center from the aspects of national strategy and city orientation,sports industry structure,sports consumption market and sports industry policy.It is found that there are many problems in the construction of International Sports Trade Center in Shanghai,such as lack of innovation in sports events,severe form of copyright protection,unreasonable structure of sports industry,etc.,therefore,it is pro-posed to build an international sports trade center in Shanghai,to further promote the integration of Chinese culture and sports events,strengthen copyright protection,promote the transformation and upgrading of sports industry structure and strengthen the definition of human capital property rights of athletes.
sports economyfree trade areasports industrytrade centerstrategic direction
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