Analysis of the Effectiveness of Cross-cultural Communication of Taijiquan in the New Media Era——Taking YouTube Platform as an Example
In order to explore the effect of cross-cultural communication of Taijiquan in the new media field,applying the theoretical frame-work of"cognitive-emotional-behavioural",we selected YouTube,the world's largest video search and sharing platform,and commis-sioned the researchers from universities outside of China to collect 45 video samples,and then analyzed the samples using Nvivo after text cleaning.After text cleaning,the research samples were analysed by Nvivo.It was found that the three-dimensional perceptions of"Tai Chi is a good medicine""elegant physical beauty",and"Tai Chi is like gymnastics and dance""generatedpositive and negative"Taijiquan mes-sages in the new media arena.The three-dimensional cognitive drive of"positive and negative"emotions in the new media arena generates a two-way behavioural effect of"online behavioural interaction"and"offline behavioural practice".Conclusion:On the whole,Taijiquan cross-cultural communication in the new media field has achieved good positive feedback,but there is still some room for improvement.
new mediaWushuTaijiquancross-cultural communication
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