Research on the Promotion Approach of Rural Sports Events from the Perspective of Innovation Diffusion Theory:Taking Guizhou"Cun Chao"as an Example
Guizhou"Cun Chao"highlights the practice of Chinese-style modernization in Rong Jiang county,and behind the popularity of the entire network is the value of sports event's dissemination.Based on the theoretical perspective of innovation diffusion,employing research methods such as literature review,logical analysis,and case analysis,this study analyzes the development history of Guizhou"Cun Chao"and the innovation diffusion elements of Guizhou"Cun Chao"including the innovative characteristics,the communication channels,the time processes,and the social systems.Based on this,the study summarizes experiences and proposes a promotion approach for sports events in rural areas in China:daring to innovate and create characteristic events according to local conditions;integrating channels and establishing a diverse and integrated communication system;driving decision-making and making good use of opinion leaders and social media;providing guarantees and creating a supportive environment by grassroots governments.
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