Analysis on the Rural Development of Guizhou"Village BA"Basketball Competition from the Perspective of"Embeddedness Theory"
This paper takes the"Village BA"basketball event in Guizhou as an example,adopts the perspective of"embeddedness theory",and systematically explores the role and impact mechanism of rural sports events in rural development through relevant literature review,poli-cy analysis and field investigation.From the perspective of"embeddedness theory",it is found that rural sports events are not only competi-tions,but also a medium,which helps to promote rural cohesion,inherit traditional culture and promote economic development.The study pointed out that rural sports events play an important role in rural revitalization and can promote economic and cultural inheritance and social harmony.Strengthening the organization and management of rural sports events and improving their quality and influence are crucial to achie-ving the strategic goal of rural revitalization.This paper provides practical experience and theoretical guidance for rural sports development and rural revitalization strategies.
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