Research on Social Leverage and Industrialization Strategy of Sports and Travel Integrated Brand Events
To explore the diversified ways to industrialize sports and tourism integration brand events,literature and interview methods were used to summarize and analyze the combination of sports and tourism to create sports brand events and promote the construction of sports brand cities.The results show that brand events have an important social leverage effect,and the industrialization of sports and tourism inte-gration events has multi-channel effects such as culture,commerce,society,and tourism.The supply of policies and systems,the construc-tion of event brands,the high degree of integration of industries,and the distinctiveness and diversity of publicity are important paths for the industrialization of sports and tourism integration brand events.It is recommended to promote the industrialization of sports and tourism inte-gration brand events in the new era through various strategies such as optimizing the industrialization norms of local government events,im-proving the development mechanism,paying attention to sports event evaluation,innovating industrialization models,and expanding the inten-sity of event communication.
sports and tourism integrationbrand eventsleverageindustrialization
万方数据
维普
