The Realistic Picture,Time Value and Logical Approach of Rural Sports Culture Communication in China under the Background of"Rural Revitalization"——Take"Village BA"in Guizhou as an Example
The revitalization of rural culture is the soul of rural revitalization,and it is the foundation of casting soul and improving quality for implementing rural revitalization strategy.By using the methods of literature,logical analysis and case analysis,this paper analyzes the re-alistic picture of rural sports culture communication from the perspective of rural revitalization,taking"Village BA"as the research object,and clarifies the era value and logical approach of rural sports culture communication to help rural revitalization.The research holds that the communication of rural sports culture is in the status quo of the gradual decline of mass media and the gradual infiltration of digital new media.At the same time,the dissemination of rural sports culture has its unique value of the times,such as enriching cultural life,empowe-ring industries to revitalize,optimizing rural environment and strengthening political identity.Therefore,in the future,rural sports culture communication should focus on media integration,sports and tourism integration,urban-rural linkage and fixed innovation.
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