In 2014,the State Council issued several opinions on accelerating the development of the sports industry and promoting sports con-sumption(hereinafter referred to as Document No.46),which clearly pointed out the vigorous development of equestrian brand events.The Yangtze River Delta Equestrian Major League coordinated the equestrian resources of the three regions and organized the Equestrian Yangtze River Delta League in the form of event organization.However,from the current promotion status of the Yangtze River Delta Equestrian League,the overall popularity is relatively low.Taking the brand promotion strategy of the Equestrian Yangtze River Delta League as the re-search object,this paper analyzes the current situation of event organization and brand promotion in the Equestrian Yangtze River Delta League,summarizes the shortcomings of brand promotion in the Equestrian Yangtze River Delta League,and proposes targeted brand promo-tion strategies for the Equestrian Yangtze River Delta League,providing theoretical reference for optimizing the brand promotion effect of the Equestrian Yangtze River Delta League.
关键词
马术长三角联赛/品牌推广/策略
Key words
Equestrian Yangtze River Delta League/brand promotion/strategy
维普
万方数据