A Study on the Connotation,Characteristics,Path and"NSI Program"of the Construction of Sports Training Brand Majors in Universities
Under the background of the CPC Central Committee's in-depth implementation of the strategy of strengthening the country with talents in the new era,combined with the reform practice of sports training brand specialty construction in Nanjing Sports Institute,this paper holds that sports training brand specialty construction is a concept with distinct market consciousness,a path of professional high-quality development,a development process of systematic renewal and optimization,and a practice of education system reform.It puts forward the construction path of firmly branding Chinese characteristics with"four self-confidence",setting off a"quality revolution",strongly casting the foundation of the brand,strongly shaping"building morality and cultivating people",adhering to integrity and innovation,building a"three integrity education",grasping the top-level design and doing a good job in"brand personality"and highlighting professional characteristics.Launched the"NSI program"for the professional construction of sports training brand,which"focuses on one concept,promotes two integra-tion,strengthens tripartite cooperation,pays close attention to four overall plans and completes five projects".
brand specialtyintegration of sports and educationNSI program
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