Flowers Bloom Together:A Case Study of Scenar-io-based Product Development Opportunity Identifica-tion for Human-AI Collaboration
With the complexity and variability of user needs and the dynamic diversity of scenarios,enterprises hope to create orig-inal products while also efficiently matching the heterogeneous needs of users.Balancing the two is a huge challenge for product innovation.How to effectively identify the product development op-portunities catering to users'individuation scenario-based demands is a theoretical frontier problem as well as a practical challenge in the era of digital economy.This study draws on the case of Midea that utilizes the synergy of AI to develop household appliance to an-swer two questions:What is the process mechanism of human and AI collaboration to identify the scenario-based product develop-ment opportunity?What is the underlying logic of the opportunity identification reflected by this process mechanism?The research shows that:(1)The collaborative scenario opportunity identification process between humans and AI consists of three stages,namely,comprehensive scenario opportunity insight,focused scenario opportunity discovery,and personalized scenario opportunity cre-ation.The corresponding opportunity identification mechanisms for the above three stages are the scenario knowledge collaboration processing mechanism,the scenario solution collaboration screen-ing mechanism,and the scenario opportunity collaboration co-cre-ation mechanism.Through these mechanisms,the convergence of the matching relationship between users,scenarios,and needs is continuously promoted.(2)Different from the opportunity identifi-cation logic based solely on humans,the collaborative opportunity identification between humans and AI is a synergistic complemen-tary logic.Through the dynamic interaction and continuous verifi-cation between experience and data,this logic not only avoids hasty innovation based solely on experience but overcomes the incom-pleteness of decision-making driven solely by data.Accordingly,this study constructs the model of human and AI collaboration for scenario-based product development opportunity identification and proposes its synergistic complementary logic in the era of digital economy,which constitutes theoretical innovation.Simultaneously,the conclusions of this study are highly worthy of enlightenment for enterprises to identify product development opportunities effective-ly in the era of digital economy.
Scenario-based Opportunity RecognitionCollabora-tion between Humans and AlSynergistic Complementary LogicCase Study
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