Research on Mechanism of Entrepreneurial Narrative on Entrepreneurial Performance:The Role of Organiza-tional Ambidexterity,Resource Acquisition and Rhetori-cal Strategies
As we all know,enterprise is an organic resource complex,and its growth and development are inseparable from the resource sup-port of relevant stakeholders.For start-ups,the shortage of resources is the normal problem,especially the support of relevant stakeholders,and the stakeholders'recognition to start-ups is the prerequisite for their investment of resources.Entrepreneurial narrative is a key and ef-fective means for entrepreneurs to build enterprise ambidexterity,meet the demands and expectations of relevant stakeholders,and attract and persuade their resource investment.The influence of entrepreneurial narrative on entrepreneurial success,black box mechanism and bound-ary conditions have not been revealed systematically.Based on this,this study aims to scientifically define the connotation and composition of entrepreneurial narrative rhetoric strategy,de-termine the corresponding measurement tools,explore the impact of entrepreneurial narrative on entrepreneurial performance,reveal the chain mechanism of organizational ambidexterity and resource acquisi-tion,and investigate the boundary condition function of rhetorical strat-egy.The research draws the following conclusions based on a grounded qualitative study and a multi-time questionnaire survey.Firstly,en-trepreneurial rhetoric strategy is a persuasive discourse deliberately used to achieve a certain entrepreneurial expression purpose.Its scale includes two-dimensional 13 items,including industry common de-scription and unique advantage description.Secondly,entrepreneurial narrative has a positive impact on entrepreneurial performance.Third-ly,organizational ambidexterity and resource acquisition play a chain intermediary role in the impact of entrepreneurial narrative on entre-preneurial performance.Finally,rhetorical strategies of industry com-mon description regulate entrepreneurial narrative on organizational legitimacy,the higher the level of rhetorical strategies used to describe industry commonalities,the stronger their positive impact.Meanwhile rhetorical strategies of unique advantage description regulate entrepre-neurial narrative on organizational competitiveness,the higher the level of rhetorical strategies used to describe unique advantage,the stronger their positive impact.Compared to previous studies,the potential innovative contributions of this study are as follows.Firstly,the definition of rhetorical strategies and the development of scales not only enriched the theoretical research on cultural entrepreneurship,but also provided measurement tools for subsequent empirical research.The pursuit of rhetorical cognition is not scientific and comprehensive objective cognition,but a result oriented subjective cognition.The research on the impact of rhetorical strategies on entrepreneurial effects has not been received sufficient attention from the academic community.This study for the first time defined the connotation of entrepreneurial rhetorical strategies in the Chinese con-text of innovation and entrepreneurship,and developed corresponding measurement scales scientifically.Therefore,it enriched the theoretical research of entrepreneurial rhetoric,and provided measurement tools for subsequent empirical research.Secondly,the revelation of the chain mechanism of entrepreneurial narrative on entrepreneurial perfor-mance has enriched the theoretical research on the mechanism of entre-preneurial narrative on entrepreneurial performance.Being faced with the dilemma of resource scarcity,how to obtain resources and improve entrepreneurial performance through organizational ambidexterity,its effects and process mechanisms are worth exploring.This study found that entrepreneurs use entrepreneurial narratives to construct external audiences'understanding of the organizational ambidexterity of new startups,thereby obtaining internal and external entrepreneurial resources to improve entrepreneurial performance.Thus,it solves the problem of how to tell entrepreneurial stories and provides a theoret-ical basis for entrepreneurial enterprises to resolve resource scarcity difficulties.Finally,the clarification of the boundary conditions for the impact of entrepreneurial narrative on organizational ambidexterity has expanded the research field of rhetorical strategies.Previous stud-ies have found that only a small number of studies in academia have focused on entrepreneurial narratives,and most of them have only focused on the textual content of entrepreneurial narratives.However,this study introduces rhetorical strategies as boundary conditions into the field of entrepreneurship and finds the impact of their interaction with entrepreneurial narratives on organizational ambidexterity,thus expanding the research field of rhetorical strategy.This study not only helps to reveal the"black box"mechanism of the effect of entrepreneurial narrative on entrepreneurial performance,but also provides theoretical basis and decision-making guidance for management practices such as obtaining external audience recognition and resource support for entrepreneurial enterprises to resolve resource difficulties.
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