Research on the Evolution Strategy of Platform Empowerment on SMES Digital Transformation under the Government Subsidies
Previous studies have paid attention to the fact that government subsidies and platform empowerment can make up for the lack of resources and capabilities of SMES(small and medium-sized enterprises)digital transformation,but the interaction among the three and its corresponding strategic adjustment need to be studied in depth.Straightening out the collaborative evolution rela-tionship among the three is of great significance to promote SMES digital transformation,promote the sustainable and healthy development of the platform,and improve the effectiveness of government subsidies.Based on this,this paper constructs a tripartite evolutionary game model in which SMES,platforms and government participate,and uses Matlab2016 to simulate and analyze the tripartite collaborative strategy under different situations.The results show that:increasing subsidies for SMES and platforms can increase the probability of SMES choosing to join the platform and platforms choosing to optimize services.However,in order to play the role of market players and alleviate the financial burden,the rate of government subsidies will de-crease as the intensity of subsidies increases;The absorption capacity of SMES and platform is less than the critical value,the amount of resources empowered by the platform is greater than the critical value,which is not conducive to the benign interaction of the three;There is a mini-mum scale boundary for the number of SMES carried by the platform,and the platform tends to choose general services below the boundary value;In addition,increasing the government's penalties for platforms can increase the probability that platforms choose to optimize services.The research conclusions help to clarify the internal logical relationship among government subsidies,platform empowerment and SMES digital transformation,and provide theoretical ref-erence for the behavior decision-making of SMES,platforms and governments,so as to promote SMES digital transformation of platform empowerment.
SMESPlatform EmpowermentGovernment SubsidiesEvolutionary Game
万方数据
维普
