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考虑预约响应式农村客运的内蒙古农牧民出行方式选择行为研究

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为揭示考虑预约响应式农村客运的内蒙古农牧民出行方式选择行为及其影响因素，基于计划行为理论选取反映农牧民对预约响应式农村客运的态度潜变量，利用验证性因子分析预测态度潜变量得分;以个体属性、历史出行特征、出行方式属性、潜变量得分为解释变量，以农牧民的方式选择结果为反应变量，采用混合Logit模型构建内蒙古农牧民出行方式选择模型。模型分析发现:年龄在60岁以上、月收入3000元以上、日常出行次数在一天两次以上以及日常出行费用在20元以上的农牧民对预约响应式农村客运的使用意向强烈。行为意向、行为态度、主观规范以及感知易用性对方式选择行为影响显著，总体来说内蒙古农牧民对预约响应式农村客运持积极态度。研究成果为内蒙古地区发展预约响应式农村客运提供决策依据。
Choice Behavior of Travel Mode of Farmers and Herdsmen in Inner Mongolia Considering Reservation Responsive
In order to reveal travel behavior and its influencing factors of farmers and herdsmen in Inner Mongolia when introduction of a new travel mode of reservation responsive rural bus,this study selected some latent variables reflecting the attitudes of farmers and herdsmen on this mode based on the theory of planned behavior.The scores of these latent variables were predicted using confirmatory factor analysis.Taking individual characteristics,historical travel characteristics,travel mode characteristics and the scores of latent variables as explanatory variables,taking the mode choice outcomes of farmers and herdsmen as response variables,a mode choice model for farmers and herdsmen in Inner Mongolia was constructed using a mixed Logit model.The conclusions below are shown:the farmers and herdsmen,who aged 60 and above and daily travelled more than twice,whose monthly income more than 3000 Yuan and daily travel cost more than 20 Yuan,have a strong intention to use reservation responsive rural bus.Behavioral intention,attitude,subjective norm and perceived ease of use significantly influence mode choice behavior.In a word,the farmers and herds-men in Inner Mongolia have positive attitudes towards reservation responsive rural bus.The find-ings in this study provide decision-making insights for the development of reservation responsive rural bus in Inner Mongolia.

reservation responsive rural busmode choice behaviormixed Logit modeluse intentionattitude latent variables

肖振朝、霍月英、王亚宁、杨晓芳

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内蒙古大学交通学院,呼和浩特 010070

内蒙古大学数学科学学院,呼和浩特 010021

预约响应式农村客运 方式选择行为 混合Logit模型 使用意向 态度潜变量

国家自然科学基金国家自然科学基金内蒙古自治区高等学校青年科技人才发展项目(青年科技英才)内蒙古自治区教育厅高等学校科学技术研究项目

5206203971961024NJYT23061NJZY22339

2024

10.13484/j.nmgdxxbzk.20240111

内蒙古大学学报(自然科学版)
内蒙古大学

内蒙古大学学报(自然科学版)

CSTPCD
影响因子：0.346
ISSN：1000-1638
年,卷(期)：2024.55(1)
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