Research on the Experience of Theme Park Tourist Based on Big data:Taking the Three Theme Parks in China as an Example
Taking Shanghai Disneyland,Zhuhai Chimelong Ocean Kingdom and Beijing Happy Valley as sample,according to embod-ied theory,this paper analyzed the development of these three theme parks from the perspective of tourists'experience.The results showed that:(1)Tourists'sentiments towards the three theme parks tend to be positive and neutral,which indicating that the overall perception of tourism in these three theme parks is satisfactory;(2)Characteristic,rich entertainment projects of the theme park left a deep impression on the tourists,the tourists pay high attention;Night tour theme parks are favored by some tourists,and night economy creates a new space for the operation of the theme park.(3)Tourism experience perception includes:service experience perception,attraction experience per-ception and environmental experience perception.The perception of tourism experience has a great influence on tourists're-visit and rec-ommendation intention of theme parks.
theme parktourists'experienceembodied theorycultural and tourism integration
NETL
NSTL
万方数据
