"One Belt One Road"Background,Fujian Tea Culture's Dissemination Research:Taking Accelerating Construction of"Fujian tea"Brand as an Example
Based on the 5W communication theory,taking the acceleration of the construction of the"Fucha"brand as an example,this paper analyzes the five elements of Fujian tea culture communication in the context of the"the Belt and Road",namely,the commu-nicator——government,the communication content——Fujian tea culture,the communication media——"Fujian tea"brand,the commu-nication object——consumers in countries along the"the Belt and Road",and the communication effect——communication effect of Fu-jian Tea culture,and then puts forward the Fujian tea culture with"frugality,purity,harmony and quietness"as its spiritual core,points out that the government,tea enterprises and Fujian tea craftsmen are the powerful communicators of the"Fu Tea"brand.Based on the analysis of the achievements of the"Fu Tea"brand in the construction of countries along the"the Belt and Road",this paper puts forward the countermeasures for the"Fu Tea"brand construction under the"the Belt and Road"background in order to promote the powerful dis-semination of the"the Belt and Road"tea culture in Fujian.
Harold Lasswell5W communication theory"one Belt one Road"Fujian tea culture"Fujian tea"brand
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