武夷学院学报2024,Vol.43Issue(1) :67-71.

自媒体时代舞蹈艺术传播发展的策略

Research on the Strategies of Dance Art Communication and Development in the We-Media Era

张茜
武夷学院学报2024,Vol.43Issue(1) :67-71.

自媒体时代舞蹈艺术传播发展的策略

Research on the Strategies of Dance Art Communication and Development in the We-Media Era

张茜1
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作者信息

  • 1. 福建艺术职业学院 舞蹈学院,福建 福州 350100
  • 折叠

摘要

舞蹈艺术本质是一种视觉传播活动,在自媒体时代背景下舞蹈艺术传播发展实现由"口传身教"向"虚拟化"的转向,自媒体特有的优势实现舞蹈艺术传播走向全民性、交互性、娱乐性、便捷性,产生新的传播价值.基于此,通过分析自媒体时代舞蹈艺术的传播发展特点,考察自媒体时代舞蹈艺术传播发展的问题并提出相应的应对策略,以更好地实现舞蹈艺术的传承、创新.

Abstract

The essence of dance art is a visual communication activity.In the context of the We Media era,the development of dance art communication has turned from"oral teaching by examples"to"virtualization".The unique advantages of We Media enable dance art communication to become universal,interactive,entertaining and convenient,and generate new communication value.Based on this,this paper analyzes the communication and development characteristics of dance art in the We Media era,examines the problems of dance art communication and development,and proposes corresponding countermeasures to better realize the inheritance and innovation of dance art.

关键词

自媒体时代/舞蹈艺术/传播发展/策略

Key words

We-Media era/dance art/communication development/strategy

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出版年

2024
武夷学院学报
武夷学院

武夷学院学报

影响因子:0.28
ISSN:1674-2109
参考文献量8
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