Impact of Lake and Reservoir Ecotourism Conservation on Tourists'Word-of-mouth Communication Intention:Taking Shuikou Hydropower Station in Fujian Province as an Example
The uniqueness of ecotourism conservation lies in the parallel development and protection,which is in line with the concept of national sustainable development.This article selects the Shuikou hydropower station reservoir area in Fujian Province as the research object,adopts interviews and questionnaire surveys to explore the relationship between ecotourism conservation and tourist word-of-mouth communication intention from the perspective of ecotourism in the reservoir area,and analyzes it,in order to provide reference for research on lake and reservoir type ecotourism conservation.Research has found that all dimensions of ecotourism conservation in the reservoir area have a significant impact on tourist satisfaction,and have a certain positive impact on tourist word-of-mouth communication intentions;The intention of tourist word-of-mouth communication as a mediating variable significantly affects tourist satisfaction.
ecotourism conservationsustainable development and ecotourismreservoir areashuikou hydropower stationword of mouth
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