Dynamic graphics are digital carriers and digital media that integrate text,pictures,animation and sound.Based on the overview of dynamic graphics,this paper analyzes the present situation of Zhu Xi's cultural research in the context of the digital age.It puts forward the idea of using dynamic graphics to convey Zhu Xi's cultural information,respectively from the aspects of conveying subject,con-veying code,conveying media and conveying meaning,so as to construct a new paradigm of Zhu Xi's cultural information transmission.