A Study on the Path of International Communication of Regional Culture in the Perspective of Digital Narrative:A Case Study of Fujian Business Culture
Digital narrative is an important path for international communication in the new era,which can not only provide an effec-tive vehicle for the international communication of Fujian Business culture,but also provide a new perspective for the cultural promotion online.Through the combination of the history and status quo of the international communication of Fujian Business culture,some prob-lems present themselves in the process in the field of number of digital narrative platforms,digital narrative content,and digital narrative discourse style.Therefore,this paper applies a digital narrative concept in international communication with the framework of"Possible Worlds"and"Third space"as its connotation,and conducts innovative design and practical exploration of the international communication of Fujian Business culture.From the perspective of"Re-centredness"of the"Possible worlds"and the dynamic expansion of the"Third space",the paper explores and proposes effective digital narrative methods to enhance the efficiency of international communication of Fujian Business culture.
digital narrativesFujian business cultureinternational communicationthirdspace
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