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融媒体场域下地方传统戏剧的文化传承——以粤剧为例

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随着融媒体时代的到来和先进技术的加速发展,地方传统戏剧的文化传承步入新纪元.以粤剧为个案对象,对融媒体场域下地方传统戏剧的文化传承进行研究具有重要意义.当下,各级政府、传承人、社会大众等多方力量都在积极探索粤剧的现代化传承之路,粤剧与多元媒介的结合也日趋紧密.然而,粤剧的创新传承仍然面临不少困难,如粤剧艺术内容创作专业性与传播力尚显不足,观众参与式审美对粤剧艺术本真构成挑战,粤剧产业化转型引发市场风险等.鉴于此,提出在融媒体场域下构筑"内容—观众—市场"三位一体的粤剧传承路径:一是通过创新作品激发粤剧传承活力;二是提倡扩展观众弥合粤剧传承沟壑;三是强调传播与价值变现赋能粤剧传承现代化.
The Cultural Inheritance of Local Traditional Opera in the Context of Media Convergence:Taking Cantonese Opera as an Example
With the arrival of media convergence era and the accelerated development of advanced technology,the culture inheritance of local traditional Opera has entered a new era.Taking Cantonese opera as a case study,studying the inheritance culture of local tradi-tional Opera in the context of media convergence is of great significance.Currently,various forces at all levels,inheritors,and the general public are actively exploring the modern inheritance path of Cantonese opera,and the combination of Cantonese opera and multiple media is becoming increasingly close.However,there are still many difficulties in the innovative inheritance of Cantonese opera,such as the pro-fessional and communicative deficiencies of Cantonese opera's artistic content creation,the challenge posed to Cantonese opera's art au-thenticity by participatory aesthetics,and market risks caused by Cantonese opera industrial transformation.In view of this,it is proposed to construct the Trinity cultural heritage path for Cantonese opera in the context of media convergence,namely"content-audience-mar-ket".Firstly,innovative works should be created to stimulate the vitality of Cantonese opera inheritance.Secondly,it is suggested to ex-pand the audience to bridge the gap in Cantonese opera inheritance.Thirdly,it emphasizes that communication and value realization should be emphasized to empower the modernization of Cantonese opera inheritance.

Cantonese operamedia convergencecultural inheritancelocal traditional opera

贺雪玲

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同济大学 人文学院,上海 200092

粤剧 融媒体 文化传承 地方传统戏剧

教育部人文社会科学研究规划基金教育部人文社会科学研究一般项目上海市曙光计划

20YJA86000422YJC86000819SG20

2024

武夷学院学报
武夷学院

武夷学院学报

影响因子:0.28
ISSN:1674-2109
年,卷(期):2024.43(7)