Analysis of Consumption Experience Perception of Teahouse in Chaoshan Region Based on Internet Reviews
A total of 1302 effective comments on Chaoshan Teahouse were selected from Meituan online consumers and analyzed by using ROST CM,Ucient and NetDraw software.The results show that:private socializing is the main consumption demand of teahouses in chaoshan area;Environmental experience is the most important factor in teahouse consumption experience perception,followed by staff service,tea drinking function and social function;Positive emotions accounted for 88.86%of teahouse consumer comments;Environmental experience and consumer price are the most frequent factors in consumers'negative comments,with a total of more than 50%.It can be seen that consumers have high overall satisfaction with Teahouses in Chaoshan and pay the most attention to environmental experience factors of teahouses.Factors such as personnel service,tea drinking function,social function and consumption price also affect consump-tion of teahouses.
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