Aiming at the problem of traditional enterprise manual marketing information management mode of low efficiency,high error rate in the operation process,marketing information update lag,information management was more chaotic,the enterprise marketing infor-mation system was established.The system was designed with centralized three-layer BS architecture,including user interface layer,func-tion layer and database.To make the system have the ability of data mining,the preprocessing process of data,the clustering algorithm to extract the characteristic of customer groups and the Apriori association rule algorithm to mine potential rules were designed.To verify the performance of the system,the clustering and data mining function were tested.The test results show that the system could complete the clustering of customers and dig out the purchasing habits of customers.
关键词
企业市场营销信息系统/数据挖掘/三层B/S架构/聚类算法
Key words
B/S architecture/enterprise marketing information system/data mining
维普
万方数据