Study on the Influence of Music Social Networking on Network Interpersonal Relationship:A Case Study of NetEase Cloud APP
A questionnaire survey was conducted on the personality characteristics,social habits,emotional needs and emotional con-nection of Netease Cloud Music audience when commenting and interacting on this platform.With emotional resonance,social identity,social interaction and use satisfaction as four independent variables,descriptive statistical analysis and correlation analysis were conducted on online interpersonal relationships.The results show that the influence of music socialization on online interpersonal relationships has some problems,such as the decline in the quality of social conflict comments caused by anonymity,the serious negative emotional cataly-sis of evaluation for evaluation,and the bloated use experience of platform projects.Netease cloud platform should be clearly positioned to eliminate complexity and simplify,improve the platform content review system,strengthen personal responsibility,and guide emotions to create a healing music community.
music socialNetwork interpersonal relationshipNetEase cloud music
NETL
NSTL
万方数据
