航海院校弘扬航海文化效果的评价指标构建
Construction of Evaluation Indexes on the Effectiveness of Promoting Nautical Culture in Nautical Colleges
汪运涛 1张梓瞳 2钟华3
作者信息
- 1. 山东交通学院 航运学院,山东 威海 264200
- 2. 马士基(中国)航运有限公司上海分公司 亚太运营中心,上海 200023
- 3. 威海广播电视台 宣传管理科,山东 威海 264200
- 折叠
摘要
航海文化是海洋强国战略的文化基础.在弘扬航海文化的效果评价上,根据航海文化弘扬的实际效果,总结弘扬过程中的成就与不足,是传统航海院校打造航海文化品牌、提升航海文化影响力的需要.基于CIPP模型确定航海院校弘扬航海文化效果的评价指标,在此基础上运用层次分析法确定各指标的权重,形成评价指标体系,运用模糊综合评价法进行效果评价.根据模型,结合实际院校情况,查找弘扬航海文化的不足,提出了相应的建议.
Abstract
Nautical culture is the cultural foundation of the strategy of maritime power.In the evaluation of the effect of promoting nautical culture,according to the actual impact of promoting nautical culture,summarizing the achievements and shortcomings in the process of promotion,it is a need for traditional nautical colleges to build the brand of nautical culture and enhance the influence of nautical culture.Based on the CIPP model to de-termine the evaluation indexes of the effect of promoting nautical culture in nautical colleges,and on this basis,the Analytic Hierarchy Process is used to calculate the weight of each index to form the evaluation index system.It uses the fuzzy comprehensive evaluation method to evaluate the effect.Based on the model,the deficiencies in promoting nautical culture in traditional nautical institutions were identified with actual colleges,and correspond-ing recommendations were made.
关键词
航海文化/评价体系/CIPP模型/层次分析/模糊综合评价Key words
nautical culture/evaluation system/CIPP model/hierarchical analysis/fuzzy comprehensive evaluation引用本文复制引用
基金项目
山东省社科普及应用研究项目(2019-SKZC-10)
出版年
2024
NETL
NSTL
万方数据