The Scrutiny and Construction of New Media Short Videos Empowering Ideological and Political Education in Colleges and Universities
Ideological and political education in colleges and universities plays an important role in cultivat-ing new generations who will shoulder great responsibility of national rejuvenation for the Party and the country.Ideological and political education in colleges and universities relying on network short videos to educate people is the realistic need for ideological and political work in the new era.Short videos empowering ideological and political education in colleges and universities have rich theoretical foundation and unique advantages.It is an important way to comply with the development of the times and promote the innovation and development of ideo-logical and political education.In recent years,the rapid development of short videos new media,represented by the network short video platforms such as Tik-Tok,kwai,etc.are generally favored by college students,which has dual impact on the ideological and political education in colleges and universities:On the one hand,it pro-vides rich and diversified educational resources,which brings new opportunities for ideological and political edu-cation in colleges and universities;on the other hand,the complexity and entertaining character of short video content also brings challenges to online students'cultivation in colleges and universities,especially the view-points contained in it that are contrary to the theory of ideological and political education,which poses a chal-lenge to the formation of view of values of college students.Therefore,conducting an in-depth analysis of the de-velopment strategy for ideological and political education in colleges and universities in the new media era is of great significance for scientific and effective use of network short videos in educational activities to achieve the goal of online students'cultivation.
short videoideological and political education in colleges and universitieseducation strategy
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维普
