Strategies for Innovating the Work of Public Communication and Culture of University Based on Reception Theory
Reception theory underscores the active and selective nature of the receiving subject.By applying reception theory to the work of public communication and culture of university,it is crucial to meet cognitive expectations,enhance psychological attraction,and activate the subjectivity of the receivers.To achieve this,practical strategies should include increasing the vividness of the work to fulfill cognitive expectations in both content and form,thereby achieving ideological guidance.Utilizing curriculum-based ideological education and integrated media platforms can further enhance psychological attraction,reflecting a joyful and effective learning experience.Additionally,stimulating the initiative of both the working subjects and the educated subjects to create a two-way interaction is essential for realizing the goal of cultivating virtue and fostering talent.
reception theoryuniversitiesthe work of public communication and culture
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维普
