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基于调查问卷的烟台市高新区休闲垂钓产业分析

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  • NETL
  • NSTL
  • 万方数据
为更好地促进烟台市高新区休闲垂钓产业的发展,通过实地问卷调查获取数据,采用频数统计、多重响应、相关性分析和多重对应分析等多种统计分析方法进行研究.频数统计表表明,垂钓爱好者中男性占绝大多数,中老年群体居多,学历普遍较高,月收入大多在 2 000～6 000 元之间,休闲垂钓月消费水平在 500 元以下占比最大.多重响应分析表明,喜欢环境优美场所的样本数占到71.40%.相关性分析表明,选择环境优美的人同时也会更加喜欢选择水质好、食宿条件良好的垂钓地点;男性的学历、收入和消费水平比女性相对更高;学历越高人群,收入和消费水平会更高.多重对应分析表明,高收入高消费人群偏好环境优美、水质好的垂钓场所.基于此,从政府和自营商家2个方面提出了针对性的建议,以期推动烟台市高新区休闲垂钓产业的发展.
Analysis on Influencing Factors of Consumption Level of Leisure Fishing Industry in Yantai High-tech Zone
In order to better promote the development of leisure fishing industry in Yantai high-tech zone,we obtained data through field questionnaire survey and then used various statistical analysis methods such as frequency statistics,multiple response,correlation analysis and multiple correspondence analysis for research.The frequency statistics table shows that men account for the majority of fishing lovers,most of them are middle-aged and elderly groups with generally high educational background.Most of the monthly income is between 2 000 and 6 000 yuan,and the monthly consumption level of leisure fishing is less than 500 yuan,accounting for the largest proportion.Multiple response analysis shows that 71.40%of the samples like places with beautiful environment.Correlation analysis shows that people who choose beautiful environment will also prefer to choose fishing sites with good water quality and good accommodation conditions;The educational background,income and consumption level of men are relatively higher than that of women;Higher education level will result in higher income and consumption level.Multiple correspondence analysis shows that high income and high consumption people prefer to fishing places with beautiful environment and good water quality.In this regard,we put forward targeted suggestions from two aspects of the government and self-supporting businesses to promote the development of leisure fishing industry in Yantai high-tech zone.

Yantai high-tech zoneLeisure fishing industryConsumption levelCorrelation analysisMultiple correspondence analysis

王学明、黄杨斌、姜明、王承国、张启宇

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中国农业大学烟台研究院,山东 烟台 264670

清华大学水利系,北京 100084

烟台市高新区 休闲垂钓 消费水平 相关性分析 多重对应分析

烟台市校地融合发展项目烟台市校地融合发展项目中国农业大学烟台研究院引导性科研项目中国农业大学烟台研究院合作项目中国农业大学烟台研究院一流教研室建设项目

2020XDRHXMQT222020XDRHXMPT10Z202202H202201202202Ys

2024

10.3969/j.issn.1002-204x.2024.04.014

宁夏农林科技
宁夏农林科学院

宁夏农林科技

影响因子：0.27
ISSN：1002-204X
年,卷(期)：2024.65(4)
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