基于AHP-模糊综合评价法的秦岭生态产品价值评价——以商洛市为例
Quantitative evaluation of ecological product value in Qinling Mountains based on AHP and fuzzy comprehensive evaluation method taking Shangluo City as an example
李娜娜1
作者信息
- 1. 商洛学院经济管理学院,陕西 商洛 726000
- 折叠
摘要
结合秦岭生态产品绿色生态性、品牌效益性、产值经济性的发展特征,采用AHP-模糊综合评价法,从政策因素、经营模式、科技创新、品牌价值和基础保障 5个维度构建秦岭生态产品价值实现的评价体系,通过秦岭生态产品商南茶+康养文旅、丹凤葡萄酒+生态酒庄、柞水木耳+特色小镇价值实现典型案例进行全面量化评价,评估出 3者的最终分值分别为 60.31、55.69和 62.55.评估过程中依次分析各个生态产品发展的亮点与不足,以期探索秦岭生态产品价值实现模式,探索秦岭地区生态、经济、社会的可持续发展提供相应借鉴.
Abstract
Based on development characteristics of green ecology,brand benefits,and economic output of Qinling ecological products,the AHP-fuzzy comprehensive evaluation method was adopted to construct an evaluation system for realizing value of Qinling ecological products from five dimensions:policy factors,business models,technological innovation,brand value,and basic guarantees.A comprehensive quantitative evaluation was conducted on typical cases of Qinling ecological product Shangnan tea+health and cultural tourism,Danfeng wine+ecological winery,and Zhashui fungus+characteristic town value realization.The final scores for the three were 60.31,55.69,and 62.55,respectively.During evaluation process,highlights and shortcomings of development of various ecolo-gical products were analyzed in sequence,in order to provide corresponding references for exploring value realization mode of ecological products in Qinling Mountains and exploring sustainable development of ecology,economy,and society in Qinling Mountains region.
关键词
生态产品/AHP/模糊综合评价法/量化评估/秦岭/商洛市Key words
ecological products/AHP/fuzzy comprehensive evaluation method/quantitative evaluation/Qinling Mountains/Shangluo City引用本文复制引用
基金项目
陕西省教育厅重点科研计划新型智库项目(22JT011)
出版年
2024