首页|茶产业旅游响应度评价及茶旅融合对策——以湖北省黄冈市为例

茶产业旅游响应度评价及茶旅融合对策——以湖北省黄冈市为例

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以湖北省黄冈市为例,构建综合指数模型、响应度模型,对茶产业旅游响应度进行评价,为科学指导茶旅融合高质量发展提供参考.研究发现,2016-2021年黄冈市茶产业、旅游产业均呈增长趋势,发展指数年均增长率分别为39.91%、20.19%,旅游产业发展指数值显著高于茶产业发展指数;虽然旅游产业在 2020年增速较茶产业明显偏低,但产业发展韧性强,茶旅融合发展态势良好.2016-2021年黄冈市茶产业与旅游产业呈正响应关系,但茶产业旅游响应度呈逐年下降趋势.研究指出,黄冈市应进一步统筹布局、科学规划,加强茶旅基础设施建设;优势互补、错位竞争,因地制宜发展特色茶旅产业;高度参与、深度体验,大力开发茶旅组合精品;加强科技和人才支撑,促进茶旅产业线上、线下融合发展.
Tourism responsiveness evaluation of tea industry and tea-tourism integration strategies taking Huanggang City,Hubei Province as an example
Taking Huanggang City,Hubei Province as an example,comprehensive index model and responsiveness model were con-structed,and tourism responsiveness of tea industry was evaluated,providing a reference for scientifically guiding high-quality develop-ment of tea-tourism integration.It was found that,from 2016 to 2021,both of tea industry and tourism industry showed an increasing trend,average annual growth rates of development index were 39.91%and 20.19%respectively,and development index of tourism in-dustry was significantly higher than tea industry.Growth rate of tourism industry was obviously lower than that of tea industry in 2020,but the industry was resilient,and tea-tourism integration was in a good state.From 2016 to 2021,tea industry and tourism industry had a positive response relationship,but tourism responsiveness of tea industry showed a declining trend year by year.It pointed out that,Huanggang should further co-ordinate layout,scientific planning,and strengthen infrastructure construction of tea-tourism integration;complement each other's strengths,staggered competition,and develop tea-tourism integration industry with local characteristics accord-ing to local conditions;participate in a high degree,experience in depth,and vigorously develop tea-tourism portfolio products;and strengthen support of science,technology,and talents to promote integration of tea-tourism industry online and offline development.

tea industrytea-tourism integrationresponsivenesscharacteristic industryHuanggang City

陈丽军、陈艳、吴鹏、王斯雅

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黄冈师范学院地理与旅游学院,湖北 黄冈 438000

黄冈市农业农村局,湖北 黄冈 438000

茶产业 茶旅融合 响应度 特色产业 黄冈市

2024

农业工程
北京卓众出版有限公司

农业工程

CSTPCD
影响因子:0.422
ISSN:2095-1795
年,卷(期):2024.14(12)