Choosing Logic of Constraint Mode of Farmer's Productive Services:Considerations from Production Risks and Transaction Costs
Service constraint behavior is the rational response of farmers to the"principal-a-gent"problem of agricultural productive services.Based on the perspective of service risk and transaction cost,this paper discusses the driving factors of farmers'service constraint behavior.The study finds that:(1)In order to reduce the production risk caused by the"princi-pal-agent"problem in the process of agricultural productive services,farmers,as risk averses,will standardize the operation behavior of service providers through a series of service constraints,espe-cially in the links of transplanting,fertilizing and spraying with high production risk.(2)Transac-tion cost is the main factor affecting the choice of farmers'different service constraints.The higher degree of land fragmentation,the higher transaction cost of service contract,the less conducive to the signing of the service contract for farmers;the higher quality of agricultural labor,the higher opportunity cost of service supervision,which will inhibit the occurrence of farmers'service super-vision behavior.(3)The source and degree of organization of service providers have a moderating effect on farmers'service restraint behavior.The more familiar the source of service providers and the higher the degree of organization,the more they can reduce farmers'concerns about production risks,so as to reduce service constraints.
Risk aversionTransaction costsAgricultural productive service constraint
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