Differentiation and Realization of Millet's"Production Capacity"and"Value"from the Perspective of Technical Efficiency
Local specialties are typical agricultural products that realize value differentiation based on resource endowment,and are also an important starting point for promoting rural charac-teristic industries and regional economic growth.Taking millet as an example,this paper takes 11 major millet producing provinces with different time and space,production capacity and character-istics from 2006 to 2020 as samples,and adopts the translogarithmic stochastic frontier model and the intermediate effect model to empirically analyze the influence of technological efficiency im-provement on millet value differentiation and its mechanism.The research shows that the improve-ment of technical efficiency has a promoting effect on the average cost efficiency of millet and the improvement of product quality in various regions;Under the mutual reinforcement of quality pres-ervation mechanism and profit-seeking mechanism,the improvement of technical effiiciency will exacerbate the value differentiation of millet;Under the conflict between quality preservation mechanism and profit-seeking mechanism,the influence of technological efficiency improvement on the value differentiation of millet has spatial heterogeneity.The paper holds that technical effi-ciency should be enhanced so as to improve production capacity and cost effectiveness for general millet producers in the development regions of millet,while brands-building and market-develo-ping should be promoted for specialty millet producers in the mature regions of millet so as to im-prove the quality and premium pricing of millet.It is suggested to promote the differentiation of millet identity and its role in coarse cereals for millet producers in the new round of grain produc-tion increase by 50 billion kilograms.
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