Will Crossing Information Threshold Promote the Adoption of Soil Testing and Formula Fertilization Technology
Taking the perspective of incomplete information,this paper analyzes the logical mechanism of technical information stock influencing farmers'technology adoption behavior.Using the survey data of 763 rice farmers in Hubei,Jiangxi and Zhejiang Provinces and ESP model to analyze the effect of crossing information threshold on farmers'adoption behavior of soil testing and formula fertilization technology.The paper explores how to help farmers cross the information threshold.It is found that:the farmers had less knowledge of the technology and the adoption rate is low.Technical information completeness positively affects farmers'adoption behavior and there is a threshold.Crossing the information threshold can lead to a 0.4285 increase in the likelihood of technology adoption by farmers.The information threshold is different for farmers with different planting scale.It distributes in a"U"shape with the expansion of the planting scale.Appropriate expansion of planting scale can help farmers cross the information threshold and improve the adop-tion rate.In addition,having the information about supply and guidance plays a key role in the technology adoption behavior of smallholder farmers.Large-scale farmers pay more attention to the comprehensiveness of technical technology information.
Soil testing and formula fertilization technologyTechnical informationTechnology adoptionInformation thresholdPlanting scale