辽宁乡村农业品牌化发展战略与路径研究
Research on the Development Strategies and Paths for Rural Agricultural Branding in Liaoning
孙慧君1
作者信息
- 1. 辽宁省农业发展服务中心,沈阳 110034
- 折叠
摘要
阐述辽宁乡村农业品牌化发展现状,从品牌核心价值提炼、目标市场与消费群体分析、品牌形象设计与传播推广等方面分析品牌构建与定位策略,提出整合营销渠道、应用社交媒体平台、创新销售模式等策略,旨在为推动辽宁乡村农业品牌发展、促进农业产业提质增效提供思路.
Abstract
This paper expounded the current situation of rural agricultural branding development in Liaoning,analyzed brand building and positioning strategies from the aspects of brand core value extraction,target market and consumer group analysis,brand image design and communication and promotion,and proposed strategies such as integrating marketing channels,applying social media platforms,and innovating sales models,aiming to provide ideas for promoting the development of rural agricultural brand in Liaoning and improving the the quality and efficiency of agricultural industries.
关键词
农业品牌/品牌化发展/乡村振兴/渠道拓展/辽宁省Key words
agricultural brand/brand development/rural revitalization/channel expansion/Liaoning Province引用本文复制引用
出版年
2024
NETL
NSTL
万方数据