Research on the Development Strategies and Paths for Rural Agricultural Branding in Liaoning
This paper expounded the current situation of rural agricultural branding development in Liaoning,analyzed brand building and positioning strategies from the aspects of brand core value extraction,target market and consumer group analysis,brand image design and communication and promotion,and proposed strategies such as integrating marketing channels,applying social media platforms,and innovating sales models,aiming to provide ideas for promoting the development of rural agricultural brand in Liaoning and improving the the quality and efficiency of agricultural industries.
agricultural brandbrand developmentrural revitalizationchannel expansionLiaoning Province
NETL
NSTL
万方数据
