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辽宁省农产品电商发展现状及应对措施

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总结辽宁省农产品电商领域的发展情况及存在问题,并提出应对措施.展望辽宁省农产品电商的未来发展思路,包括加强资源整合,促进规模发展;加大财政投入,加强冷链建设;加强区域品牌建设,营造品牌效应;培养各类电商人才,强化智力支撑,以期为持续推动辽宁省农产品电商发展提供借鉴.
Development Status and Countermeasures of Agricultural Product E-Commerce in Liaoning Province
This paper summarizes the development situation and existing problems of agricultural products e-commerce in Liaoning Province,and puts forward relevant countermeasures.And it looks forward to future development ideas,including strengthening resource integration and promoting scale development;Increase financial input and strengthen cold chain construction;Strengthen regional brand building and create brand effect;Train all kinds of e-commerce talents and strengthen intellectual support,aiming to provide reference for continuously promoting the development of agricultural products e-commerce in Liaoning Province.

agricultural productse-commercedigital economy

杨涛

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辽宁省农业发展服务中心 智慧农业发展部,沈阳 110034

农产品 电商 数字经济

2024

农业科技与装备
辽宁省农业机械化研究所

农业科技与装备

影响因子:0.319
ISSN:1674-1161
年,卷(期):2024.(3)