首页|基于短视频的农业科技科普化路径研究——以江苏省农业科学院农业科技科普系列短视频为例

基于短视频的农业科技科普化路径研究——以江苏省农业科学院农业科技科普系列短视频为例

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科技资源科普化是新时代科普工作在科研单位的具体实践.以短视频的方式进行农业科技科普,可以把抽象的科学技术具象化、可视化,对推动科技创新和社会进步,提高全民科学素养,促进科技成果的转化和应用,营造崇尚科学、创新进取的社会氛围具有重要意义.文章分析了以短视频为载体的农业科技科普化面临的挑战,并以江苏省农业科学院农业科技科普系列短视频为例,介绍了其创制与传播实践及取得的成效,从创新农业科技科普化机制、提升农业科技科普创作能力、构建农业科技科普传播矩阵等方面提出了推动农业科研单位基于短视频的农业科技资源科普化的对策建议.
Study on the Path of Popularisation of Agricultural Science and Technology Based on Short Videos,Taking Jiangsu Academy of Agricultural Sciences'Agricultural Science and Technology Popularisation Series Short Videos as an Example
The popularization of scientific and technological resources is the concrete practice of science popularization in research units in the new era.Using short videos for the popularization of agricultural science and technology can visualize and make abstract scientific technologies tangible,which is of great significance for promoting scientific and technological innovation and social progress,enhancing the scientific literacy of the entire population,and facilitating the transformation and application of scientific and technological achievements.It also helps to create a social atmosphere that advocates science and innovation.The article analyzes the challenges faced by the popularization of agricultural science and technology through short videos and takes the series of short videos on agricultural science and technology popularization by the Jiangsu Academy of Agricultural Sciences as an example to introduce their creation,dissemination practices,and achievements.It proposes countermeasures and suggestions for promoting the popularization of agricultural scientific and technological resources in research units based on short videos from the aspects of innovating the mechanism of science popularization,enhancing the creative capabilities of science popularization,and constructing a dissemination matrix for agricultural science and technology popularization.

Agricultural science and technologyScience popularization short videosPopularization of scientific resourcesJiangsu Academy of Agricultural Sciences

凡燕、吴其凤、杨莉莹、于凯传

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江苏省农业科学院 南京 210014

农业科技 科普短视频 科技资源科普化 江苏省农业科学院

2024

农业科技管理
吉林省农科院 中国农业科技管理研究会

农业科技管理

影响因子:1.174
ISSN:1001-8611
年,卷(期):2024.43(5)