Study on the Path of Popularisation of Agricultural Science and Technology Based on Short Videos,Taking Jiangsu Academy of Agricultural Sciences'Agricultural Science and Technology Popularisation Series Short Videos as an Example
The popularization of scientific and technological resources is the concrete practice of science popularization in research units in the new era.Using short videos for the popularization of agricultural science and technology can visualize and make abstract scientific technologies tangible,which is of great significance for promoting scientific and technological innovation and social progress,enhancing the scientific literacy of the entire population,and facilitating the transformation and application of scientific and technological achievements.It also helps to create a social atmosphere that advocates science and innovation.The article analyzes the challenges faced by the popularization of agricultural science and technology through short videos and takes the series of short videos on agricultural science and technology popularization by the Jiangsu Academy of Agricultural Sciences as an example to introduce their creation,dissemination practices,and achievements.It proposes countermeasures and suggestions for promoting the popularization of agricultural scientific and technological resources in research units based on short videos from the aspects of innovating the mechanism of science popularization,enhancing the creative capabilities of science popularization,and constructing a dissemination matrix for agricultural science and technology popularization.
Agricultural science and technologyScience popularization short videosPopularization of scientific resourcesJiangsu Academy of Agricultural Sciences