首页|农产品区域公用品牌打造路径研究——以魏营西瓜为例

农产品区域公用品牌打造路径研究——以魏营西瓜为例

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农产品区域公用品牌已成为推动农业产业提质增效、促进乡村发展以及带动农民增收的关键动力.魏营西瓜在地方的产业结构调整、农业增效、农民增收中发挥了重要作用,但在产品品质、质量管理和品牌影响等方面仍有不足.文章从引进培育优质品种、提高标准化生产水平、培育高水平生产主体、挖掘品牌的价值内涵等方面提出了魏营西瓜品牌打造的对策,以期进一步促进地方经济发展.
Research on the Construction Path of Regional Public Brands of Agricultural Products,Taking Weiying Watermelon as an Example
Regional public brands of agricultural products have become the key driving force to promote the quality and efficiency improvement of the agricultural industry,rural development and farmers'income increase.Weiying watermelon has played an important role in the local industrial structure adjustment,agricultural efficiency increase and farmers'income increase,but there are still deficiencies in product quality,quality management and brand influence.This paper puts forward countermeasures for the brand construction of Weiying watermelon from the aspects of introducing and cultivating high-quality varieties,improving the level of standardized production,cultivating high-level production subjects,and exploring the value connotation of the brand,in order to further promote local economic development.

Agricultural productsRegional public brandWatermelonBrand construction

单成俊、陈飞、孙以文、吴若函、张伟

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江苏省农业科学院 江苏 南京 210014

泗洪县农业农村局 江苏 泗洪 223900

泗洪县魏营镇人民政府 江苏 泗洪 223900

农产品 区域公用品牌 西瓜 品牌打造

亚夫科技服务项目

KF241304

2024

农业科技管理
吉林省农科院 中国农业科技管理研究会

农业科技管理

影响因子:1.174
ISSN:1001-8611
年,卷(期):2024.43(5)