摘要
农产品区域公用品牌已成为推动农业产业提质增效、促进乡村发展以及带动农民增收的关键动力.魏营西瓜在地方的产业结构调整、农业增效、农民增收中发挥了重要作用,但在产品品质、质量管理和品牌影响等方面仍有不足.文章从引进培育优质品种、提高标准化生产水平、培育高水平生产主体、挖掘品牌的价值内涵等方面提出了魏营西瓜品牌打造的对策,以期进一步促进地方经济发展.
Abstract
Regional public brands of agricultural products have become the key driving force to promote the quality and efficiency improvement of the agricultural industry,rural development and farmers'income increase.Weiying watermelon has played an important role in the local industrial structure adjustment,agricultural efficiency increase and farmers'income increase,but there are still deficiencies in product quality,quality management and brand influence.This paper puts forward countermeasures for the brand construction of Weiying watermelon from the aspects of introducing and cultivating high-quality varieties,improving the level of standardized production,cultivating high-level production subjects,and exploring the value connotation of the brand,in order to further promote local economic development.
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