Research on the Construction Path of Regional Public Brands of Agricultural Products,Taking Weiying Watermelon as an Example
Regional public brands of agricultural products have become the key driving force to promote the quality and efficiency improvement of the agricultural industry,rural development and farmers'income increase.Weiying watermelon has played an important role in the local industrial structure adjustment,agricultural efficiency increase and farmers'income increase,but there are still deficiencies in product quality,quality management and brand influence.This paper puts forward countermeasures for the brand construction of Weiying watermelon from the aspects of introducing and cultivating high-quality varieties,improving the level of standardized production,cultivating high-level production subjects,and exploring the value connotation of the brand,in order to further promote local economic development.
Agricultural productsRegional public brandWatermelonBrand construction