Analysis on the"Homogeneity"Problem of Jiangsu Rice Brand Rroducts,Taking Huaian City as an Example
This article focusecd on the second largest rice-producing area in Jiangsu Province and addresses the issue of"homogeneity"faced by the"Huaian Rice"brand development.Through methods such as field visits,questionnaires,and literature reviews,the study investigated the main rice varieties cultivated in different resource endowments within Huaian's jurisdiction and the rice varieties used by existing brands.It clarified the existing problems and causes of product"homogeneity"in Huaian's rice brand building.From the perspectives of geographical resource endowments,diversified product demands,variety characteristics,product traits,quality improvements,leading enterprise traction,and differentiated market competition,the study proposed solutions and strategies to address the internal quality"homogeneity"and embodied brand characteristics in the development of Huaian rice brand.These strategies aim to not only reflect regional characteristics but also cater to and satisfy the needs of different groups,ultimately forging a distinctive,unique,and differentiated regional"Huaian Rice"brand with a strong presence.This endeavor serves as a decision-making reference for building Jiangsu into a"land of fish and rice"in the new era.
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