THE STRATEGIC CHOICE AND BREAKTHROUGH POINT OF GOVERNMENT CRISIS PUBLIC RELATIONS——CRISIS INFORMATION DISSEMINATION AND ITS MANAGEMENT PERSPECTIVE
Government public relations refers to the administrative actions of government organs showing their good"Relationship"man-agement ability.The government crisis public relations is the government in the crisis event background each department"The relations"maintains,the improvement ability performance.Under the situation of public crisis,the monopoly position of the government as a single information disseminator is seriously challenged and the government information dissemination often lags behind the media.The strategy of government crisis public relations should change from"Stability is overriding"to"People-oriented",and attach importance to communica-tion culture,the Internet should be the main platform for the implementation of crisis public strategy,and the independent crisis window should be set up to build the government-led crisis communication channel.
government crisis public relationsstrategyinformation dissemination
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