RESEARCH ON THE PATH OF SYMBIOSIS AND PROPAGATION OF RED CULTURE AND CHINESE CIVILIZATION
The close connection and mutual interaction between red culture and Chinese civilization constitute the spiritual and cultural genes of the Chinese nation.Enhancing the dissemination and influence of the two is a major issue for the great rejuvenation of the Chi-nese nation.Red culture and Chinese civilization have the characteristics of highly consistent value symbiosis in value orientation,con-cepts,and goals,extensive communication and integration in material,spiritual,and institutional carriers,and bidirectional interaction and dynamic symbiosis in promoting social development,promoting national unity,and enhancing national soft power.The symbiotic dissemination of red culture and Chinese civilization requires seeking common spiritual symbols and cultural essence,and identifying historical confidence;To build a matrix based communication channel and enhance communication influence;To innovate scenario based experiential communication,share and enhance the subjectivity of the audience;To explore global communication practices and empathize with the world's Chinese emotions.
red cultureChinese Civilizationcoexistence communication